Intermediate - Driving Sales

[bad word]  [bad word] englistening

A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger? 
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors? 
A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie? 
C: Um, perhaps, um, a promotion. Maybe a two-for-one offer, or something like that! 
A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute. 
D: Do we have any ideas yet? 
C: Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive. 
D: two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider. 
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative. 

M: Welcome back English learners! My name is Marco and I’m joined by… 
E: Erica. 
M: How are you Erica? 
E: I’m doing great, Marco, and you? 
M: Excellent, I’m doing really well and I’m really excited about our lesson for today. 
E: That’s right, we’ve got an intermediate lesson today and we’re gonna study some real English. 
M: English that you use everyday, right? 
E: That’s right, English that native speakers really use. 
M: Exactly, and today as Erica mentioned we have an intermediate lesson and not only is an intermediate, but it’s a business lesson. 
E: Yeah, so, today we’re listening in to a sales meeting and we’re going to learn some great useful English to talk about sales strategies. So, we’re gonna learn English for sales strategies, for making suggestions and for responding to suggestions. 
M: Great, so, why don’t we take a look at our “vocabulary preview” for today? 
Voice: Vocabulary preview. 
E: So, our ‘vocabulary preview’ is a part of our lesson when we teach you some really important words that will help you to understand the dialogue better. 
M: Okay, great, so, that is what vocabulary preview is. We have two words for you today and we can start off by looking at the first one. 
E: Our first word today is drive sales. 
M: Drive sales. 
E: Drive sales. 
M: To drive sales, and that means… 
E: To increase sales. 
M: Right, to sell more. 
E: Exactly, so, to drive sales. 
M: Okay, so, now let’s look at our second word and it’s an interesting one, it’s promotion. 
E: Promotion. 
M: Promotion. 
E: Promotion. 
M: So, Erica, what is a promotion exactly? 
E: Okay, so here, we’re not really talking about getting a better job, right?
M: Okay, uh, not like a job promotion. 
E: No, we’re talking about a marketing strategy. 
M: Okay, so, I can give you an example. Suppose that I wanna buy shampoo. 
E: Aha. 
M: And, if I go to the supermarket and I see “Buy one and get one free”… 
E: So, that’s a two-for-one. 
M: That’s a two-for-one promotion, yeah? 
E: Yeah, okay. 
M: That’s a sales promotion. Or… 
E: Perhaps the shampoo in the supermarket is less expensive than usual. 
M: Okay, so… 
E: Maybe… yeah, usually, maybe it costs five dollars, but today it costs four dollars, that’s a sales promotion. 
M: Great, so, that’s a really good marketing strategy. 
E: Exactly, and we’ll hear this word in our dialogue today. 
M: Great, so, we are ready to listen to our dialogue. It’s gonna be pretty fast, so it might be a little bit difficult to understand. 
E: But don’t worry if you don’t understand everything, because later in this lesson we’re gonna explain all the important words and phrases. 
DIALOGUE, FIRST TIME 
M: Okay, so, an interesting manager, right? 
E: I don’t know about interesting, maybe I would think bad manager. 
M: Hehe. We’re gonna talk about him later on in the show, but now let’s take a look at our “language takeaway”. 
Voice: Language takeaway. 
E: Okay, so, ‘language takeaway’ is the part of our lesson where we tech you the most important words from the dialogue. All these words that we are going to focus on can be found in today’s dialogue. 
M: Exactly, so, we have three words for you today, let’s look at the first one – match the competitors. 
E: Match the competitors. 
M: Match the competitors. 
E: Match the competitors. 
M: Great, so, we have some examples for you, so you can listen and try and see if you can figure out what match the competitors really means. 
Voice: Example one. 
A: We guarantee that we can match the competitors’ lowest price. 
Voice: Example two. 
B: It’s impossible for us to match the competitors. Our costs are just too high. 
Voice: Example three. 
C: Do you think we can match our competitors’ prices and still keep our quality high? 
E: Uh, okay, so, I see that match the competitors means to be as good as or better than other companies in the same industry. 
M: Exactly, match the competitors. 
E: Alright, so, let’s move to our second word today for language takeaways and it is in the market. 
M: In the market. 
E: In the market. 
M: In the market. 
E: We heard this phrase in the dialogue and it means in the industry. 
M: Exactly, I can say, for example, “EnglishPod is the best language pod in the market”. 
E: So, of all the podcasts that teach English EnglishPod is the best. 
M: Of course. 
E: Yeah. 
M: No doubt about it. 
E: I totally agree. 
M: Right, or I can give you anther example “iPods are the most popular mp3-players in the market”. 
E: So, of all the mp3 players in the world iPods are the most popular. So, let’s move to our final word for today and it is… 
M: It’ll never fly. 
E: It’ll never fly. 
M: It’ll never fly. 
E: It will never fly. 
M: So, this phrase sounds a little bit strange. 
E: I know, fly? Are we talking about an airplane here? What’s going on? 
M: Hehe. Exactly, but we’re not, so… so, we’re gonna give you some examples and try and guess what it’ll never fly really means. 
Voice: Example one. 
A: This marketing plan will never fly. It’s just too expensive. 
Voice: Example two. 
B: What? You want to sell bikinis in Alaska? That’ll never fly. 
Voice: Example three. 
C: Brad told me his idea for film script, but the story will never fly. It’s not interesting enough. 
E: So, it means it won’t work. 
M: It won’t work, it’s not a good idea. 
E: They’ll never agree. 
M: Exactly. Great, so, now we’ve seen a lot of useful phrases and we are ready to listen to our dialogue a second tine, but this time it’s gonna be slow. 
E: So, you’ll be able to understand a little bit better and you’ll be able to hear the ph… words and phrases we were just talking about. 
DIALOGUE, SECOND TIME (slow) 
M: Okay, great, I hope everyone understands a lot better now. 
E: And I hope everyone could listen out for some of those key words. 
M: Right, so, now it’s time for us to take a look at “fluency builder”. 
Voice: Fluency builder. 
E: So, with ‘fluency builder’ we try to help you increase your fluency. We take a ph… word or phrase that you already know and show you how to say it a little bit more naturally, a little bit more like a native English speaker. 
M: Right, and we have three of these words for you today. 
E: Yeah. 
M: Let’s start with the first one. Okay, so, often students will say something like… 
E: “I’ll be here soon”. 
M: Or… 
E: “I will arrive soon”. 
M: Right, and these sentences are correct. 
E: They’re totally fine, but I think there’s a better way to say this. 
M: Right, and we heard it in the dialogue, so, let’s listen to what the person in the dialogue said. 
Phrase 1: The CEO will be here any minute. The CEO will be here any minute. 
M: Okay, so, be here any minute, he’ll be here any minute. It just sounds a little bit more natural. 
E: Yeah, I think I use this phrase quite often, he’ll be here any minute. 
M: He’ll be here soon. 
E: Yeah. 
M: Great. Okay, so, let’s move on to our second phrase for fluency builder. 
E: So, this phrase will help you to learn how to say “I’m thinking about something” in a better sounding way. 
M: Right, so, you can say something like “We are thinking about a sales strategy”. 
E: Or “That sounds like something we should think about”. 
M: Right, and it’s perfectly correct. 
E: Yeah, there’s no problem with this. 
M: But in the dialogue we heard something a little bit different, so, let’s listen to it. 
Phrase 2: It sounds like something we should consider. It sounds like something we should consider. 
M: So, consider sounds like a pretty natural way of saying it, right? 
E: Yeah, and you know what, I think it sounds really kind of smart. 
M: Yeah, it sounds more formal even, at times. 
E: little more professional. 
M: Yeah. 
E: Yeah. 
M: It’s a good word. 
E: Yeah